Exhibit B · The Book
The Confidence Effect
The Hairdresser's Guide to Subtle Influence
Silence self-doubt behind the chair, communicate value without apologising, lead consultations with more control, and charge like the expert you already are.
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Inside the book
- · Lead consultations that set expectations and prevent disappointment.
- · Communicate the value of your work without over-explaining or apologising.
- · Charge what you are worth without flinching.
- · Handle pushback, difficult clients and tricky moments at the chair.
- · Build a quiet authority that clients notice and respect.